Ataraxia is a Romanian perfume brand known for bold, mysterious scents that offer a unique olfactory experience.
Our Goal
For the Ataraxia project, the goal was to design a series of unique, gothic-inspired logos alongside four distinct packaging concepts, reflecting the brand's experimental nature and mysterious perfume compositions.
How to?
We incorporated angels into the design of the titles for each perfume bottle to align with the brand’s mysterious and gothic aesthetic. These angelic figures enhance the brand’s image, adding an element of dark elegance that resonates with Ataraxia's otherworldly, evocative style.
Font & Color Selection
The typographic system draws from gothic influences, using Cabazon Gothic as the base, customized with subtle details like the cross-shaped terminal on the letter "T" — a signature element that reinforces the brand's identity.
To accentuate the brand’s raw, experimental nature, a grunge texture was applied, adding depth and a sense of timeless imperfection. This layered approach gives the logo a distinct presence, perfectly aligning with Ataraxia’s bold and mysterious character.
