Our Goal
The main goal was to create a distinctive visual identity that avoids the clichés commonly found in artisan pastry branding. Instead of relying on literal symbols such as croissants or desserts, the identity was designed to express the elegance, craftsmanship, and attention to detail that define Manole Atelier.
Brand Strategy
Visual Idenity
Solution
The visual identity was built to feel elegant, understated, and timeless. A custom icon, inspired by the shape of a ribbon, serves as the brand’s distinctive visual element, while carefully selected typography and a restrained color palette create a refined and cohesive identity. Motion extends the ribbon concept across digital applications, adding continuity and reinforcing the overall visual language without compromising its simplicity.
