PORC is a Romanian streetwear brand deeply connected to urban culture, blending music, art, and street style into a distinct creative movement.
Our Goal
The main goal was to design a clothing collection that celebrated PORC’s 13th anniversary through the concept of “Lucky 13.” We aimed to turn the idea of bad luck into a symbol of confidence and success, reflecting the brand’s bold spirit and its journey built on constant hustle and creativity.
How to?
We set out to create a graphic direction that visually supports the “Lucky 13” concept, mixing strong symbolic elements with PORC’s streetwear attitude. We brought in icons often associated with ironic luck, like dice, to reinforce the message that “The real ones don’t gamble. They grind.”
