Scabino is a brand dedicated to elevating beauty standards with expertly selected products, built on clarity, trust, and integrity.
Our Goal
The main goal was to develop a balanced visual identity that blends modernity with classic and sophisticated elements. We aimed to create a design with a confident and stable presence, intended to inspire professionalism and trust at every interaction.
How to?
We set out to craft a visual identity that combines classic elegance with boldness, creating a sophisticated and memorable presence. Fluid lines, strong accents, and subtle details reflect the brand's stability, trust, and professionalism, while remaining versatile. The wordmark and typography emphasize clarity and strength, while the minimalist icon captures the brand's essence in a distinct and adaptable design.
Font & Color Selection
The visual identity needed a typographic and color system that embodied the brand’s essence—bold, confident, and sophisticated, with a touch of modern elegance.
The Season Bold was the perfect choice as the primary typeface, bringing strong lines and a commanding presence that reinforce stability and trust. Its refined yet approachable character ensures the brand feels both premium and accessible.
The color palette was crafted to strike a balance between sophistication and boldness. Each shade was carefully selected to enhance the brand’s visual impact, creating a sense of consistency, versatility, and lasting impression across all applications.
