DATE

23/02/2025

DATE

23/02/2025

DATE

23/02/2025

DATE

23/02/2025

Super Weightlifting

Super Weightlifting

Super Weightlifting

Super Weightlifting is a brand dedicated to weightlifting enthusiasts and strength training athletes, built to inspire performance and discipline.

Super Weightlifting is a brand dedicated to weightlifting enthusiasts and strength training athletes, built to inspire performance and discipline.

Our Goal

The main goal was to design a bold and impactful visual identity that captures the spirit of elite strength training. The focus was on building a brand universe that communicates raw power, discipline, and authenticity, resonating with athletes who constantly push their limits.


Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

Visual Idenity

Visual Idenity

Visual Idenity

Visual Idenity

Brand Guideliness

Brand Guideliness

Brand Guideliness

How to?

We approached the identity with a focus on clarity, structure, and movement. The icon—a lifter captured mid-jerk—serves as a direct visual reference to the sport, adding both symbolism and recognition. Typography was selected for its clean, heavy forms, supporting legibility and impact across digital and physical formats. The layout system is built to feel grounded and powerful, while color contrasts and spacing ensure high visibility and adaptability in dynamic environments. Each element was chosen to reflect the discipline and intensity of training, without losing flexibility or modern relevance.

Let's work

Feeling inspired?

Let's make it happen.

Together, we’ll create a unique visual identity that tells your brand’s story and leaves a lasting impression!

Let's work

Feeling inspired?

Let's make it happen.

Together, we’ll create a unique visual identity that tells your brand’s story and leaves a lasting impression!

Let's work

Feeling inspired?

Let's make it happen.

Together, we’ll create a unique visual identity that tells your brand’s story and leaves a lasting impression!

Let's work

Feeling inspired?

Let's make it happen.

Together, we’ll create a unique visual identity that tells your brand’s story and leaves a lasting impression!

Let's work

Feeling inspired?

Let's make it happen.

Together, we’ll create a unique visual identity that tells your brand’s story and leaves a lasting impression!